Meet the founder
Hi, I'm Natthaya — the mom behind Clevercado.
There's no big team here. It's just me, building a little at a time, with my children as my tiny reviewers and my husband cheering close by.
Before this, I trained as a chemist. I earned my PhD, did postdoctoral research in Japan, and spent years growing crystals and studying how tiny molecules fit together. Later, I became a lecturer teaching chemistry.
When Covid closed schools and universities, teaching moved online. Like many teachers, I had to turn my lessons into videos and online courses. That time made me think a lot about screens.
A screen is not the enemy
Chemistry taught me something I still carry with me: the same substance can help or harm, depending on how it's used. What matters is balance, intention, and how thoughtfully we use it.
That's why I don't believe a screen is the enemy. A screen is just a tool. Used carelessly, it becomes noise. But used with purpose, it can open a world for a child.
That idea became the heart of Clevercado.
Clevercado is my way of creating calm, kind, and purposeful early-learning tools for young children — starting with letters and sounds, and growing from there.
Made with care (and honesty)
I use modern tools, including AI, to help create the illustrations, voices, and parts of the app itself. I'm especially grateful for Letaido, my husband's project, which helped make it possible for me to bring Clevercado to life as one mom without a big team.
Still, every picture, sound, design choice, and color is chosen and checked by hand. My hope is simple: to make something warm, ad-free, and useful for my own children — and maybe for yours, too.
Thank you for being here. It truly means a lot.
— Natthaya